Family · Press Release

Tang: Fill your home with love, Raise your child a hero

As a child, I grew up far from my parents. I grew up in the province while my Mom initially worked in Manila and eventually went abroad. My Dad also was working in Manila and I only had my grandparents to take care of me.

My Papa Kulo as I call my grandfather passed away when I was in elementary. And I only had my Mama Kulo until I was in high school. Because I grew up to be an Asthmatic kid, Mama would always watch out for me. I remember her staying up with me during times that my asthma attacks right after my dance class. Yes, I loved to dance even it causes me to have difficulty in breathing. She would always be there in my school activities supporting me all the time.

Because of the support and love that was invested in me, I grew up independent. Unscarred and confident to take on life’s challenges. It also geared me to become a supporting Mom to my kids as they also pursue the things they love.

November of 2016, the story of Efren Peñaflorida was featured and how his mom filled their home with loving guidance. As a result, Efren overcame childhood challenges and grew up with a heart for others.

The values formation of a child begins at home. Home is where he learns what it means to be kind, to do good and to feel loved even when others show otherwise. When he steps out into the streets, a parent trusts that he will be the bigger person in situations that will test what he learned from home.


Efren lived in a community that had street gangs, and as a kid, he would often choose to fight back. There were also moments when he’d be uninterested in doing his school work because he’d get so immersed in the gang culture. Seeing that Efren was starting to turn into a problem child out in the streets, his Mom taught him to fight poverty and gangs with education and books instead. At 16, Efren and his friends started youth group Dynamic Teen Company, which eventually pioneered the pushcart classroom— bringing the school set-up to where the kids are to keep them away from street gangs.

Efren came full circle, and this passing on of kindness and empowerment earned him modern-day hero accolades from CNN’s Hero of the Year to the Philippine’s Order of Lakandula. In partnership with Tang Philippines, Efren shares his story in video to encourage that very same hope, courage and passion.

“What happens at home matters the most because this is the first training ground of kids. Efren and his mom show how potentially challenging situations can be turned into inspiring stories. Efren is a hero because he thinks of others and gives back—values that any child can aspire to embody. Tang Philippines is proud to share the story of Efren and the critical role his mom played. Parents are indeed role-models and teachers, and heroes like Efren are homemade,” – Doroty Arroyo, Category Marketing Manager for Tang Philippines.


Tang Philippines believes #WeAreHomeMade and invites you to join in the advocacy of raising kids to become heroes for others. Watch and and share Efren’s story in


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s